WK5 Personal Blog Post

During this Week5 we had a case study to learn more how to deal with Social Media. 


This case study were not was I was expecting. I've learned a few things but most of the things on the articles where very obvious and based on old ideas. The 3 lessons i've learned from this articles are: 

1) Central and Eastern time zone represent almost 80% of the US population. Companies in California must understand that the biggest audience is situated in Eastern and Central time zone. They must deal with it and planned their posts about the time zone. This idea can be relevant if your company wants to be worldwide. 

2) Likes represent people who has likes the page. Talking about this means people engaged and following the page, posting comments and showing their love for the brand.

3) My last point is not a highlight lesson but a question. 
How can Zappos reach millions of likes and followers and having only few likes/comments and RT ? They post many times a day for... nothing. Are they posting things relevant ? People might be upset of their frequency of posting because nobody is posting comments or likes. 

To conclude, this case study was not as bad as I think. Even if already knew most of the ideas, this case about Zappos is really interesting. A company who's reaching millions of people on their social networks is only having few comments and likes. When we go on their FB page, it's awkward to see that they are not efficient with a millions likes page. 


It can be relevant to try to identify this situation and why people are not interested in their posts.