- Pope Francis
- Richard Branson
- Gordon Ramsay
- The New-York Times
- Adam Grant
How can they help me to build my brand ?
These 5 names are an inspiration for me. They keeps me aware of the changing world but they also helps me to be more open minded.
The first strength of using twitter is that's a free tool. It can be use an inspiration about people who has success or to make your business grow. Last but not least strength is virality. Tweets are designed to spread quickly and easily, which is great when the tweet being shared is flattering to your business. Having a few positive viral tweets about your company can make a big difference to your online reputation.
I will only talks about two weaknesses: Misinterpretation and Hacks. Firstly, If your tweets are misunderstood and then spread virally, this can create long-lasting negative effects on your business reputation. This is especially true if people start writing about the tweets in other media. And last but not least, hacks are a true problem on Twitter. Some people can spreads and write bad news about your company and it'll be really difficult to rebuilt your image.